Global Brands Align To Help Save The Oceans
Adidas created football jerseys made from Parley Ocean Plastic for Real Madrid and Bayern Munich football clubs. Photo credit: Adidas
It's encouraging to see apparel and beauty brands paying more attention to the planet’s balance--whether through fashioning garments and products via sensible ecology and environmental practices or in donating to organizations that preserve nature. RenegadeSailing.com caught a great post in Boat International, and shares a few favorites. These companies deserve a hand. Looks like our pals at Aethic Sovee made the list.
As part of its ongoing collaboration with environmental body Parley for the Oceans, Adidas has launched a project which aims to find ways to turn ocean plastic waste into high-tech sportswear. Its initial efforts were unveiled in December 2015 with a pair of prototype 3D printed trainers created from recycled ocean rubbish. adidas.com/parley
Founded by husband-and-wife team Quang and Ellie Dinh and designed by a team with experience at Lululemon and Puma, Girlfriend Collective's leggings offer sustainable workout gear without sacrificing on function. Each pair of leggings is created from 25 recycled plastic bottles in an SA8000 certified fair trade factory in Vietnam. The company contributes toward reducing ocean plastic waste and provides workers with a guaranteed living wage and fair working conditions. girlfriend.com
A favorite with sailing enthusiasts, Sperry Top-Sider has unveiled a collection of its popular CVO sneakers made from recycled sailcloth. Created in collaboration with Barneys New York and used by members of the US sailing team, each shoe will be unique thanks to the cut, pattern and stitching featured on the sail used to create it. sperry.com
One of the best marine-safe suncreams on the market, Aethic Sovee was created with the express purpose of reducing coral damage caused by chemical water pollution. The brand teamed with the Coral Is Moral campaign to help further the fight against coral extinction. Last summer it offered a £1 donation from every bottle of Aethic Sovee sold, with funds being directed to coral reef restoration in nurseries all over the world. More philanthropic plans are in the works for 2017. aethic.com
Read the full article "12 fashion and beauty brands helping save the oceans" on Boat International.